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Online survey design and implementation: targeted data collection on social media platforms

Moreh, Chris ORCID: https://orcid.org/0000-0002-7739-1455 (2019) Online survey design and implementation: targeted data collection on social media platforms. Sage Research Methods Cases . Sage

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Abstract

This case study describes an exploratory research project undertaken in a short period of time using online survey methodology. The project aimed to understand the attitudes and potential actions of EU migrants living in the UK in the months before the 2016 British referendum on EU membership. The case describes in detail the context of the project, the reasons for the chosen research design, and practicalities involved in designing the questionnaire, recruiting participants on online platforms such as Facebook, and the use of survey administration software.

Item Type: Book
Status: Published
DOI: https://doi.org/10.4135/9781526479709
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
J Political Science > JZ International relations
School/Department: York Business School
URI: https://ray.yorksj.ac.uk/id/eprint/3500

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