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COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause

Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X (2022) COVID-19 resilience via digital cultural heritage; digital life in museums and festivals during the anthropause. International Journal of Technology Marketing, 16 (4). 403 -420.

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0705_Final paper Belenioti after proofing - 2021_IJTMKT-94016_AAV.pdf - Accepted Version
Restricted to Repository staff only until 18 October 2023.

[img] Text
0705_Final paper Belenioti after proofing - 2021_IJTMKT-94016_AAV.docx - Accepted Version
Restricted to Repository staff only until 18 October 2023.

Abstract

The imposition of the lockdown anthropause massively affected tourism and particularly cultural tourism products. Digital cultural heritage served as a first aid kit amidst COVID-19 reshaping the deliverable experience.
Nevertheless, the pandemic created new research streams; no study so far has reviewed digital resilience within museums and festivals. Drawing on a review of 75 papers, and multiple case study analyses, this paper presents three major streams revealing opportunities and problems attendant to social media and digital transformation as the modus operandi during the lockdown, and global best practices of museum and festival reactions including Thessaloniki
International Film Festival and Momus. This study views COVID-19 as a disruptive event inaugurating a brand-new digital experience era. The study serves as a valuable classification and theoretical starting point for researchers and, second, as a roadmap for challenges and future research agenda directions of digital museum/festival experience amid digital transformation in the
post-pandemic era.
Keywords: SARS-CoV-2; COVID-19; social media; AR/VR; museums; festivals; digital transformation; cultural tourism; cultural heritage; resilience

Item Type: Article
Status: Published
DOI: https://doi.org/10.1504/IJTMKT.2022.10049149
Subjects: H Social Sciences > H Social Sciences (General)
School/Department: London Campus
URI: https://ray.yorksj.ac.uk/id/eprint/7153

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