Professor Julie McColl

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Biography
My Latest
My Most Viewed

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Contact

profile_image:

Name:

Professor Julie McColl

Email address:

j.mccoll@yorksj.ac.uk

Department:

York Business School

Address:

York St John University Lord Mayor's Walk York YO31 7EX

Homepage URL:

https://www.yorksj.ac.uk/schools/york-business-school/meet-the-staff-and-students/senior-management-group/professor-julie-mccoll/

Biography

Expertise:

brand strategic management, internationalisation strategies in HE, entrepreneurship in HE, mindfulness in HE

Job title:

Deputy Dean - York Business School

Biography:

My current research interests are fashion and luxury fashion brand strategic management and internationalisation strategies, entrepreneurship and mindfulness in higher education. PhD supervision and completions include the internationalisation of luxury fashion brands, fashion brand strategies, vintage and sustainable fashion and supply chain management. I have published widely across a variety of marketing, fashion marketing and entrepreneurship journals and books and have been involved in consultancy projects with a variety of fashion retail companies.

My Latest

Connell, Cara, Marciniak, Ruth, Carey, Lindsey and McColl, Julie (2019) ’Customer engagement with websites: a transactional retail perspective. European Journal of Marketing.
Bai, H., McColl, Julie and Moore, Christopher (2018) Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies. International Journal of Retail & Distribution Management.
Siddiqui, Noreen, O’Malley, Antonia, McColl, Julie and Birtwistle, Grete (2003) Retailer and consumer perceptions of online fashion retailers: Web site design issues. Journal of Fashion Marketing and Management, 7 (4). pp. 345-355.
McColl, Julie and Moore, Christopher (2012) Developing a Value Chain for Fashion Retailers: Activities for Competitiveness. European Retail Research, 26 (2). pp. 47-75.
McColl, Julie and Moore, Christopher (2014) Developing and testing a value chain for fashion retailers: activities for competitive success. The Journal of The Textile Institute, 105 (2). pp. 136-149.
Carey, L., Cervellon, M., McColl, Julie and Yuen Yuet Chak, Yuki (2018) Vintage Fashion: A Cross-Cultural Perspective. In: Ryding, Daniella, Henninger, Claudia E. and Blazquez Cano, Marta, (eds.) Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade. Palgrave Advances in Luxury . Palgrave Macmillan, pp. 185-203
McColl, Julie and Moore, Christopher (2011) An exploration of fashion retailer own brand strategies. Journal of Fashion Marketing and Management, 15 (1). pp. 91-107.
McColl, Julie and Moore, Christopher (2013) Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing. European Retail Research, 25 (2). pp. 63-91.
Nobbs, Karina, McColl, Julie and Shearer, Linda (2013) An exploratory study into the strategic significance of visual merchandising: the case of vintage fashion retailing. In: Pedroni, Marco, (ed.) From Production to Consumption: The Cultural Industry of Fashion. Interdisciplinary Press, pp. 127-144
McColl, Julie, Canning, Catherine, McBride, Louise, Nobbs, Karina and Shearer, Linda (2012) It’s Vintage Darling! An exploration of vintage fashion retailing. The Journal of The Textile Institute, 104 (2). pp. 140-150.

My Most Viewed

	Item title	Views
1	'Luxury retailers' entry and expansion strategies in China	353
2	Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix	325
3	Vintage fashion retailing: building the store brand	323
4	Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies	319
5	Retailer and consumer perceptions of online fashion retailers: Web site design issues	313
6	Developing and testing a value chain for fashion retailers: activities for competitive success	313
7	Contextual influences on social enterprise management in rural and urban communities	304
8	Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing	291
9	Vintage Fashion: A Cross-Cultural Perspective	291
10	The vintage supply chain: the role of networks	287