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Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands

Doyle, Stephen A. and Moore, Christopher (2017) Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands. In: Donze, Oierre-Yves and Fujioka, Rika, (eds.) Global Luxury: Organizational Change and Emerging Markets since the 1970’s. Palgrave, pp. 65-86

Full text not available from this repository.
Item Type: Book Section
Status: Published
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade
School/Department: York Business School
URI: https://ray.yorksj.ac.uk/id/eprint/3821

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