Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.
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AM17_0297_working.pdf - Accepted Version | Preview |
| Item Type: | Conference or Workshop Item (Paper) |
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| Status: | Published |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| School/Department: | York Business School |
| URI: | https://ray.yorksj.ac.uk/id/eprint/6286 |
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