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Exploring and explaining older consumers’ behaviour in the boom of social media

Bui, Hien Thu ORCID: https://orcid.org/0000-0002-3146-7098 (2021) Exploring and explaining older consumers’ behaviour in the boom of social media. International Journal of Consumer Studies, 46 (2). pp. 601-620.

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Item Type: Article
Status: Published
DOI: https://doi.org/10.1111/ijcs.12715
Subjects: H Social Sciences > H Social Sciences (General)
School/Department: York Business School
URI: https://ray.yorksj.ac.uk/id/eprint/9563

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