Bui, Hien

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Name:

Bui, Hien

Email:

h.bui@yorksj.ac.uk

Department:

York Business School

My Latest

Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2026) Improving Means-Tested Benefits Uptake in Later Life: Understanding Barriers and Motivators through the Lens of Administrative Burden Theory. Social Policy and Administration. (In Press)
Santini, Fernando de Oliveira, Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Perin, Marcelo Gattermann, Ladeira, Wagner Junior, Trez, Guilherme and Rasul, Tareq ORCID: https://orcid.org/0000-0002-1274-7000 (2026) Unveiling the drivers of ChatGPT adoption: a meta-analysis of factors influencing user acceptance across diverse contexts. EuroMed Journal of Business. pp. 1-19.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2025) All-inclusive holiday service quality: development and validation of a measurement scale. Anatolia: An International Journal of Tourism and Hospitality Research, 37 (1). pp. 162-175.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) How efficient is your robot server? Examining the antecedents of perceived efficiency of service robots in restaurants. Journal of Hospitality and Tourism Technology. pp. 1-21.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098 (2025) Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions. Journal of Research in Interactive Marketing.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel. Tourism Management Perspectives, 58.
Bui, Hien ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2025) From function to feeling: exploring the effects of human-like traits in service robots on perceived authenticity and value. Journal of Hospitality Marketing & Management, 34 (8). pp. 1097-1122.
Bui, Hien Thu ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Sezerel, Hakan (2024) AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions. Journal of Destination Marketing & Management, 34 (100956).
Bui, Hien Thu ORCID: https://orcid.org/0000-0002-3146-7098, Filimonau, Viachaslau and Ermolaev, Vladimir A. (2024) Cultivated meat in tourism and hospitality: setting the scene and outlining future research agenda. Journal of Foodservice Business Research, 28 (4). pp. 843-854.
Bui, Hien Thu ORCID: https://orcid.org/0000-0002-3146-7098 (2021) Exploring and explaining older consumers’ behaviour in the boom of social media. International Journal of Consumer Studies, 46 (2). pp. 601-620.

My Most Viewed

#	Item title
1	Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions	581	1625
2	AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions	474	1
3	Cultivated meat in tourism and hospitality: setting the scene and outlining future research agenda	161	45
4	A recipe for sustainable development: assessing transition of commercial foodservices towards the goal of the triple bottom line sustainability	161
5	Exploring and explaining older consumers’ behaviour in the boom of social media	160
6	The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction	153	276
7	How efficient is your robot server? Examining the antecedents of perceived efficiency of service robots in restaurants	140	191
8	All-inclusive value	127	3
9	From function to feeling: exploring the effects of human-like traits in service robots on perceived authenticity and value	124	51
10	Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel	106	183