Ali, Rana Mohsin and Ahmed, Shakeel (2020) Impact Of Innovation, Sustainable Business Practices And Consumer Perception On Consumer Satisfaction Among Green Manufacturing Firms In Malaysia. International Journal of Disaster Recovery and Business Continuity. pp. 2114-2127.

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Abstract

This research based on speedy growth in environmental pollution have created a scenario to build an
eco-friendly innovation, design and manufacturing of products under green concept to amuse the
satisfaction of consumers. The objective of this study is to examine the stakeholder trust with
preferences of consumer, consumer perception regarding green products, innovation and sustainable
business practices in green manufacturing to impact on consumer satisfaction. Start from the
introduction, we will highlight the importance of research topic first and then motivation, basics and
definitions associated with green manufacturing and sustainability. The population of this study
consists of common consumers and interested in green manufacturing products. A total of 194
respondents are supposed to submit their responses online and by hard copy. Analysis techniques
such as Descriptive analysis, Reliability test, Pearson correlation and multiple regression are
adopted to perform the data analysis. The results obtained are showing that the factors involved in
this analysis have significant impact on consumer satisfaction. According to consumer’s demographic
profile, age, gender, monthly income and green interest are posing/not posing significant impact on
consumer’s satisfaction.

Item Type:	Article
Status:	Published
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/9717

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