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Tracking Third-Party Cookies - an empirical analysis of the current situation

Clarke, James Andrew (2024) Tracking Third-Party Cookies - an empirical analysis of the current situation. Masters thesis, York St John University.

Text (MSc by Research thesis)
Tracking Third-Party Cookies_ an empirical analysis of the current situation.pdf - Published Version
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Through the act of browsing, “users,” or the individuals who participate in internet searches, develop their digital footprint cookies. Essentially, cookies are trackers stored on a user’s computer by a website or application. The trackers collect data that provides users with a more relevant internet experience. While cookies have proven to enhance user experiences on the internet, they also encompass a range of concerns over privacy and user safety. Notably, the way cookies both store and track PII (Personal Identifiable Information) without user’s consent is a significant concern. When users enter a webpage, there is an options box that prompts them to accept or reject cookies. It is unclear how transparent this process actually is, as these sites may still store user’s personal information, even after they have elected to “reject” cookies. Discussion: Therefore, the primary aim of this thesis is to understand how cookies affect the user and determine what kind of technologies or strategies can be implemented to ensure the user has a better network experience while guaranteeing that their information is secure. This will be done by researching existing published research on various aspects of cookies to understand how cookies are typically used. The detail of the methodology is discussed on page 14. Conclusion: Ultimately, it is essential that users know how to utilize cookies sensibly, it is vital to share the user’s cookie policy and protect privacy as much as possible. The main finding was that there was a gap in existing research as no articles tried to discover which 2 main sets of regulations, in the EU or US, was being implemented more successfully. The information required to do this simple analysis, such as the regional location of a site and user, is typically available but was not published in the research material.

Item Type: Thesis (Masters)
Status: Published
Subjects: T Technology > T Technology (General)
School/Department: School of Science, Technology and Health
URI: https://ray.yorksj.ac.uk/id/eprint/10242

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