Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2026) Investigating the role of gratitude in ethical consumption and how serendipitous moments in consumer experiences are perceived through storytelling. In: York Business School PGR Poster Showcase Event 2026, York St John University. (Unpublished)

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Abstract

The research will conduct interviews and diary method data collection. The diary method involves the study participants logging activities in chronological order during a certain period of time (Rieman, 1993). Diaries are predominately used in social sciences for gather ethnographic data (Koriat, Goldsmith and Pansky, 2000; Robinson-Riegler and Robinson-Riegler, 2009). The structure of the diary varies in structure, complexity and layout, which may influence the outcome of the study (Hylegard, 2006). The format of the diaries could be paper or electronic based (Wild et al., 2009).

Item Type:	Conference or Workshop Item (Poster)
Status:	Unpublished
Subjects:	A General Works > AS Academies and learned societies (General)
School/Department:	York Business School
URI:	https://ray.yorksj.ac.uk/id/eprint/14827

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