Khand, Subu (2026) Barriers to Electric Vehicle Adoption Among Private Consumers in the United Kingdom: An Integrated TPB–TAM Framework. Masters thesis, York St John University.

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Abstract

The aim of this thesis is to examine the barriers for EV adoption among private consumers in the UK using an integrated TPB – TAM model and an explanatory sequential mixed methods design.

In the quantitative study (N = 83), perceived usefulness and perceived ease of use were the most important factors affecting adoption intention. Perceived ease of use also indirectly had an impact on intention via perceived usefulness. The attitude–intention relationship was reinforced by environmental self-identity, with subjective norms and perceived behavioural control not being significant in the multivariate models.

Additionally, charging access, specifically at home, was mentioned by all five participants in the interviews as a common obstacle, along with cost. The ease of use was seen as being more of a factor in the charging system than the vehicle.

In general, the study indicates that positive attitudes towards EVs do not seem to be the primary problem. The more difficult hurdle is to make it happen – to make affordable, convenient, and accessible charging stations a reality. Thesis suggests more emphasis on the home and curbside charging, public charging interoperability and identity-based environmental messaging.

Item Type:	Thesis (Masters)
Status:	Published
Subjects:	T Technology > TJ Mechanical engineering and machinery
School/Department:	London Campus
Institutes:	Institute for Health and Care Improvement Institute for Social Justice
URI:	https://ray.yorksj.ac.uk/id/eprint/15842

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