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A snapshot of Greek social media users

Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X (2015) A snapshot of Greek social media users. In: Users Across Media” Conference, University of Copenhagen, May 6th– 8th 2015 Official Conference Proceedings, May 6th– 8th 2015, University of Copenhagen, Copenhagen.

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The rise of Web 2.0 played a vital role in business and interpersonal communication. Through this new social software consumers and businesses are continuously searching, communicating, commenting, and interchanging information or even making decisions to purchase. The adoption of social media has also transformed the way of social interaction. Precisely, Papacharissi &Rubin (2000) reported as main motives of the Internet as “interpersonal utility, pass time, information seeking, convenience and entertainment” (2000:189). The users’ behavior varies according to psychographics and demographical factors. Despite social media’s popularity in Greece, no previous study has investigated users’ profile editing within the totality of 6 types of social media (Blogs, Content Communities, SNS, Virtual Worlds- Games, and Collaborative Projects). The purpose of this study is to delineate the profile of Greek social media users given their demographic and behavioral characteristics (e.g. Purpose of use, usual activities) within the totality of all social media applications. Results showed that Greek users are young users (18- 24 years old) with high educational level and knowledge of PC. As for the sexual and age distribution of Greeks users depending on each social media Category, it is shown that young women 18-24 years old prefer SNS in which they spend a relatively high amount of time commenting and communicating and Content Communities. On the other side, Blogs and Games are used by older men (25- 35 years old). This study’s contribution is reflected both in the presentation of new theoretical insights and the provision of interesting managerial implications.

Keywords: social media, social media behavior, social media users’ patterns

Item Type: Conference or Workshop Item (Paper)
Status: Published
Subjects: H Social Sciences > H Social Sciences (General)
School/Department: London Campus
URI: https://ray.yorksj.ac.uk/id/eprint/7172

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