Cloughton, Carol

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Name:

Cloughton, Carol

Email:

c.cloughton@yorksj.ac.uk

Department:

York Business School

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Cloughton, Carol ORCID: https://orcid.org/0000-0001-8578-8543 (2020) Investigating the link between innovation and mainstream adoption: How to identify consumer trends. Journal of Retailing and Consumer Services.

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1	Investigating the link between innovation and mainstream adoption: How to identify consumer trends	46	119