Cloughton, Carol

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Cloughton, Carol

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Department:

York Business School

Biography

Job title:

Senior lecturer

My Latest

Cloughton, Carol ORCID: https://orcid.org/0000-0001-8578-8543 (2024) Creativity and Innovation in Fashion Forecasting. In: Goworek, Helen and Bailey, Fiona, (eds.) Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development. Routledge
Cloughton, Carol ORCID: https://orcid.org/0000-0001-8578-8543 (2020) Investigating the link between innovation and mainstream adoption: How to identify consumer trends. Journal of Retailing and Consumer Services.

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