Zhu, Hongrui
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    Pisoni, Galena ORCID: https://orcid.org/0000-0002-3266-1773, Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 and Gurnell, Ann (2025) The Role of Artificial Intelligence (AI) in Enhancing Accessible Experiences: Insights from Case Studies in Yorkshire. In: Halpern, Nigel, Rickly, Jillian, Garrod, Brian and Hansen, Marcus, (eds.) Handbook of Accessible Tourism. De Gruyter studies in tourism . De Gruyter (In Press) 
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    Pisoni, Galena ORCID: https://orcid.org/0000-0002-3266-1773 and Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 (2025) The Role of AI in Enhancing Customer Service and Personalization. In: Rahimi, R, R., Stylos, N, N., Navarro-López, E. M. and Pillai, P., (eds.) Artificial Intelligence (AI) in Tourism, Hospitality and Events. Goodfellow Publishers, pp. 51-75 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 (2025) Delivering excellence for all: How experiential learning can foster inclusive values in tourism and hospitality students. York St John University. 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 and Mathew, Ruby Christine ORCID: https://orcid.org/0000-0002-3284-3577 (2025) An Investigation on Employees’ Perspectives in Supporting Inclusion & Diversity among Neurodivergent Individuals: A Study on North Yorkshire Service Industry - Scoping Insights and Next Stage. In: Leisure Studies Association Annual Conference, York St John University, United Kingdom, 8-10 July 2025. (Unpublished) 
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    Cock, Steven ORCID: https://orcid.org/0000-0002-9355-8358, Johnston, Alan ORCID: https://orcid.org/0000-0003-4796-466X, Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888, Walsh, Susan ORCID: https://orcid.org/0000-0002-2564-0608, Mathew, Ruby Christine ORCID: https://orcid.org/0000-0002-3284-3577, Swain, Spencer ORCID: https://orcid.org/0000-0002-2191-0041, Esfehani, Minoo ORCID: https://orcid.org/0000-0002-7955-4713, Paddison, Brendan and Hall, Jenny ORCID: https://orcid.org/0000-0002-5200-4308 (2025) Leisure Studies Association Annual Conference 2025: Book of Abstracts. York St John University 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 (2025) Exploring Accessible and Inclusive Practices in Hospitality and Tourism through Experiential Learning. In: Talk About Teaching, 23 June 2025, York St John University. (Submitted) 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 and Yasami, Mehri (2021) Developing gastronomic resources: practices of UNESCO creative cities of gastronomy. GeoJournal of Tourism and Geosites, 39 (4 supp). pp. 1406-1414. 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 (2022) Young Chinese Share Their Parents’ Views on the Decision of Embarking on Working Holidays in New Zealand. Asia-Pacific Social Science Review, 22 (2). pp. 136-149. 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 and Yasami, Mehri (2022) Sustainable Tourism Recovery amid the COVID-19 Pandemic. The Case Study of the Phuket Sandbox Scheme. Journal of Environmental Management and Tourism, 13 (2). p. 477. 
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    Zhu, Hongrui ORCID: https://orcid.org/0000-0001-8052-3888 (2024) Navigating through Transnational Experiences of Chinese Working Holiday Makers in New Zealand. Tourism Cases. 
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