I obtained a PhD from the Department of Geography at the University of Hong Kong and subsequently held positions at various higher education institutions and universities in Hong Kong. In May 2023, I joined York Business School of York St. John University as a Professor in Tourism and Event Management. Prior to my appointment at York St. John University, I served as an Associate Head and Associate Professor in the Department of Social Sciences at the Education University of Hong Kong for over 8 years. During this time, I also took on several administrative roles, including University General Education Coordinator, Chair of the Departmental Research and Development Committee, Chair of the Department Teaching and Learning Committee, and Programme Coordinator of the BEd (Hons) Geography. Additionally, I had the privilege of leading and coordinating the UoA 26 Geography for the Research Assessment Exercise 2020. Throughout my career, my research focus has revolved around nature-based tourism, sustainable tourism, protected areas management, and other topics related to environmental studies. I have maintained close collaborations with various protected areas in the Greater China Region, as well as countries in Southeast Asia such as Vietnam, Malaysia, and Indonesia. In recognition of my expertise, I have been appointed as a member of advisory committees for governments, protected areas, and NGOs, where I provide advice for the planning and management of nature-based tourism destinations. As an active researcher, my work has been widely published in international journals such as Annals of the American Association of Geographers, Global Environmental Changes, Journal of Sustainable Tourism, Tourism Geographies, Journal of Cleaner Production, Landscape and Urban Planning, Land Use Policy, Science of the Total Environment, and Cities, among others.