Andrews Yalley

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Contact

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Name:

Andrews Yalley

Email:

a.yalley@yorksj.ac.uk

Department:

YSJ London

Biography

Job title:

Senior Lecturer

My Latest

Twum, K. K. and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2024) Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude. Journal of Science and Technology Policy Management.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dodoo, Joana Eva (2022) Sustaining Higher Education Accreditation Through Institutional Affiliate Mentorship. In: Eglantina, H and Russell, F, (eds.) New Perspectives on Using Accreditation to Improve Higher Education. IGI Global, pp. 115-135
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green integrated marketing communications. In: Mukonza, C., Hinson, R.E., Ogechi, A, Adisa, I., Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 117-144
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green consumer behavior. In: Mukonza,, C., Hinson, R.E., Adeola,, O., Adisa, I, Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 61-92
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dei Mensah, R. (2023) Mobile banking and consumer behaviour. A Research Agenda for Consumer Financial Behavior. In: Xiao, J.J. and Kumar, S, (eds.) A Research Agenda for Consumer Financial Behavior. Edward Elgar Publishing, pp. 131-144
Twum, K.K., Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316, Nyarku, Masu, K.M., Ibrahim, M. and Manful, G. (2022) Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries. In: Anning-Dorson, T, Hinson, R.E, Coffie, S, Bosah, G. and Abdul-Hamid, I.K., (eds.) Marketing Communications in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies, 2 . Cham, Palgrave Macmillan, pp. 223-246
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2019) Managing Healthcare Employees. In: Hinson, R.E., Aziato, L., Adeola, O. and Osei-Frimpong, K., (eds.) Health Service Marketing Management in Africa. 1 ed. Routledge
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2021) Demystifying the Productivity Puzzle in Higher Education Services: An Outcome-Based Perspective. Academia letters, 3609. pp. 1-8.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2022) Student readiness for e-learning co-production in developing countries higher education institutions. Education and Information Technologies, 27 (9). pp. 12421-12448.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2022) Customer readiness to co-production of mobile banking services: a customer-only co-production perspective. Journal of Financial Services Marketing, 27 (2). pp. 81-95.

My Most Viewed

#	Item title
1	Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods	51	31
2	Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model	16
3	Green integrated marketing communications.	15
4	Competitive marketing strategies of churches in Ghana: a theoretical development	14
5	Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries	14
6	Customer readiness to co-production of mobile banking services: a customer-only co-production perspective	13
7	Demystifying the Productivity Puzzle in Higher Education Services: An Outcome-Based Perspective	11
8	Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude	10	2
9	Student readiness for e-learning co-production in developing countries higher education institutions	9
10	Green consumer behavior	7