Farooq, Muhammad
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My Latest
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Adjei, Bismark, Farooq, Muhammad Umar
ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
The effect of Instagram and TikTok as a social media tool on impulse purchase: a case study of Gen Z in Ghana.
In:
2026 GBATA readings book.
Global Business and Technology Association, pp. 12-24
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Abdullah, Muhammad, Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
Enhancing Online Consumer Experience: The Role of Augmented Reality in E-Commerce.
In:
2026 GBATA readings book.
Global Business and Technology Association, pp. 1-11
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Allegakoen, James Richard Daniel, Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
Investigating the Termination of Third-Party Cookies: Strategic and Ethical Implications for Marketers.
In: 22nd CIRCLE International Conference 2026: NextGen Business: Sustainability & Digitalisation., 8-11 Apr 2026, Jan Wyzykowski University, Polkowice, Poland.
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Abidemi, Aboyewa Atinuke, Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
Exploring The Effectiveness of Influencer Marketing in Building Brand Loyalty Among Gen Z Consumers.
In: 22nd CIRCLE International Conference 2026: NextGen Business: Sustainability & Digitalisation, 8-11 Apr 2026, Jan Wyzykowski University, Polkowice, Poland.
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Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230
(2021)
Strategic Synergy: Leveraging Big Data and Information Systems for Competitive Advantage in the Digital Age.
Journal of Innovation and Business Management, 2 (1).
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Comanoiu, Ana-Maria-Bianca and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230
(2021)
AI-Driven Digital Marketing: Samsung's Strategic Approach to Dominating the Tech Market.
Journal of Innovation and Business Management, 2 (1).
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Yaa Dufie Nyantakyi, Sandra and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230
(2024)
Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications.
In:
2024 GBATA Readings Book.
Global Business and Technology Association, pp. 551-559
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Akinpelu, Adebowale and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230
(2024)
The impact of sustainable lean practice on project timelines and performance on construction sites in the UK: a review of existing literature to decipher broader dimensions.
In:
2024 GBATA Readings Book.
Global Business and Technology Association, pp. 1-11
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Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2020)
Impact of social media marketing on SME restaurants in UK.
In: Delener, N. and Schweikert, Christina, (eds.)
Global Business and Technology Association Readings Book.
Global Business and Technology Association, pp. 24-29
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Oluwadamilola Akingbotolu, Dominic, Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2023)
Enhancing Agile Productivity: Research Objectives for
Exploring the Relationship Between Team Motivation
and Agile Methodologies in Nigeria-Based Software
Development Projects.
In:
2023 GBATA readings book.
Global Business and Technology Association
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