Farooq, Dr Muhammad Umar
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Biography
My Latest
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Yaa Dufie Nyantakyi, Sandra and Farooq, Muhammad Umar
ORCID: https://orcid.org/0000-0002-3744-3230
(2024)
Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications.
In:
2024 GBATA Readings Book.
Global Business and Technology Association, pp. 551-559
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Akinpelu, Adebowale and Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230
(2024)
The impact of sustainable lean practice on project timelines and performance on construction sites in the UK: a review of existing literature to decipher broader dimensions.
In:
2024 GBATA Readings Book.
Global Business and Technology Association, pp. 1-11
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Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2020)
Impact of social media marketing on SME restaurants in UK.
In: Delener, N. and Schweikert, Christina, (eds.)
Global Business and Technology Association Readings Book.
Global Business and Technology Association, pp. 24-29
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Oluwadamilola Akingbotolu, Dominic, Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2023)
Enhancing Agile Productivity: Research Objectives for
Exploring the Relationship Between Team Motivation
and Agile Methodologies in Nigeria-Based Software
Development Projects.
In:
2023 GBATA readings book.
Global Business and Technology Association
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Jayaweera, Apurwa and Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230
(2023)
Leveraging AI-driven digital marketing strategies to automate the lead generation mechanism of the real estate industry in the United States.
In: Delener, N, and Schweikert, Christina, (eds.)
2023 GBATA readings book.
Global Business and Technology Association
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