Sampierre Mendy obtained a Ph.D. from The Open University Business School (Milton Keynes, UK) and an MBA from University of Northampton, UK. Currently, Dr Mendy works as Associate Lecturer in Strategic Management at The Open University Business School and is a Fellow of Advance Higher Education. Dr Mendy has more than six years of teaching experience in higher education and ten years of experience in management consulting across sectors (public, private and third) and in a wide range of areas including strategic and business planning, project management, market research and survey and corporate training. His research interests including context, strategic management, public management, change management, societal/national culture and informality,