Id Boumsoud, Wiam

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Contact

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Name:

Id Boumsoud, Wiam

Email:

w.idboumsoud@yorksj.ac.uk

Department:

Business Management

Organisation:

York St John University

Address:

6th Floor, Export Building, 1 Clove Cres, London E14 2BA

Country:

United Kingdom

Biography

Expertise:

Fashion Business, Tourism Business, Marketing, Digital Marketing and digital tranformation, Stakeholder management, Social marketing, Behaviour studies

Job title:

Lecturer in Business and Management

Biography:

Dr. Wiam Id Boumsoud is a Lecturer in Business and Management at York St John University – London Campus. She teaches across marketing, business and management, and supervises postgraduate research projects. She was previously a Lecturer in Manchester Metropolitan University since 2023 and the University of Huddersfield since 2019. Her PhD explored stakeholder coopetition in Moroccan tourism networks through a postcolonial lens. Her research focuses on leadership, coopetition, and sustainable development, and she has presented her work at the British Academy of Management. She is also engaged in AI pedagogy and equality initiatives within higher education.

Qualifications:

-Advanced HE fellow (2025) -External Examiner (2025) -CIM member (2024) -BAM member (2024) -PhD in Business and Management(2023) -Masters en Marketing et Actions Commerciales(2017) -MSc in Marketing (2016) -Bachelors in Commerce & Management(2015) -Classes Préparatoires aux Grandes Écoles de Commerce(2014)

My Latest

Id Boumsoud, Wiam ORCID: https://orcid.org/0000-0002-5182-7134, Zaghmout, Bilal ORCID: https://orcid.org/0000-0001-6296-9608, Maazouz, I. and Suleiman, Y. (2026) Imposter Syndrome and Senior Academic Leadership in UK Business Schools. British Journal of Management and Marketing Studies, 9 (1). pp. 34-47.
Id Boumsoud, Wiam ORCID: https://orcid.org/0000-0002-5182-7134, Zaghmout, Bilal ORCID: https://orcid.org/0000-0001-6296-9608, Suleiman, Y. and Edghiem, F. (2026) Employability and Labour Market Disruption: A Case Study of Socially Privileged Young Moroccan Millennials. African Journal of Economics and Sustainable Development, 9 (1). pp. 30-44.
Id Boumsoud, Wiam ORCID: https://orcid.org/0000-0002-5182-7134, Zaghmout, Bilal ORCID: https://orcid.org/0000-0001-6296-9608, Maazouz, I. and Suleiman, Y. (2026) AI Adoption and the Evolution of Lecturer Leadership in UK Business Schools. British Journal of Management and Marketing Studies, 9 (1). pp. 19-33.
Id Boumsoud, Wiam ORCID: https://orcid.org/0000-0002-5182-7134, Suleiman, Yacoob, Nabeela Hassoubah, Lujain and Edghiem, Farag (2026) Cultural Dynamics and Consumer Behaviour: A Global Perspective to Ethnic Fashion. In: Dana, L. P., Vignali, G., Ryding, D. and Yan, S., (eds.) Cultural Dynamics and Consumer Behaviour: A Global Perspective to Ethnic Fashion. Ethnic and Indigenous Business Studies . Springer Nature, pp. 377-407

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