Dr. Wiam Id Boumsoud is a Lecturer in Business and Management at York St John University – London Campus. She teaches across marketing, business and management, and supervises postgraduate research projects. She was previously a Lecturer in Manchester Metropolitan University since 2023 and the University of Huddersfield since 2019. Her PhD explored stakeholder coopetition in Moroccan tourism networks through a postcolonial lens. Her research focuses on leadership, coopetition, and sustainable development, and she has presented her work at the British Academy of Management. She is also engaged in AI pedagogy and equality initiatives within higher education.