Professor Simon Morris is Deputy Director of the Institute for Cultural Innovation at York St John University. In 2002, he founded the publishing imprint information as material Ltd. (iam) which publishes work by artists and writers who use extant material – selecting it and reframing it to generate new meanings – and who, in doing so, disrupt the existing order of things. In 2020, he was a founding co-editor [with Gill Partington & Adam Smyth] of Inscription: the Journal of Material Text – Theory, Practice, History. He has made numerous experimental bookworks, including bibliomania 1999; Royal Road to the Unconscious, 2003; Re-Writing Freud 2005; Getting Inside Jack Kerouac’s Head, 2010; and Pigeon Reader, 2012.