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Jammoul, Dr Kinana

Casual Academic
London Campus

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Lee, Habin, Lim, Jaehoon, Choi, Jaewon, Jammoul, Kinana and Sivarajah, Uthayasankar (2025) Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities : The Trust-Commitment Theory Perspective. Asia Pacific Journal of Information Systems, 35 (3). pp. 569-597.

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