Items where Author is "Abidemi, Aboyewa Atinuke"
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Abidemi, Aboyewa Atinuke, Farooq, Muhammad Umar 
ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
Exploring The Effectiveness of Influencer Marketing in Building Brand Loyalty Among Gen Z Consumers.
In: 22nd CIRCLE International Conference 2026: NextGen Business: Sustainability & Digitalisation, 8-11 Apr 2026, Jan Wyzykowski University, Polkowice, Poland.