Items where Author is "Adjei, Bismark"
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Adjei, Bismark, Farooq, Muhammad Umar 
ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon
(2026)
The effect of Instagram and TikTok as a social media tool on impulse purchase: a case study of Gen Z in Ghana.
In:
2026 GBATA readings book.
Global Business and Technology Association, pp. 12-24