Article

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Tafadzwa Maziriri, Eugine and Alkadash, Tamer M. (2026) Metaverse futures: Policy, power and the digital media landscape. Journal of Digital Media & Policy, 17 (2). pp. 191-197.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Maziriri, Eugine Tafadzwa ORCID: https://orcid.org/0000-0002-8047-4702 and Alkadash, Tamer M. ORCID: https://orcid.org/0000-0002-5012-4170 (2026) How do brands exploit behavioural data in virtual spaces and what regulations curb manipulative practices? Journal of Digital Media & Policy, 17 (2). pp. 323-338.