Book Section

Abdullah, Muhammad, Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2026) Enhancing Online Consumer Experience: The Role of Augmented Reality in E-Commerce. In: 2026 GBATA readings book. Global Business and Technology Association, pp. 1-11

Adjei, Bismark, Farooq, Muhammad Umar ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2026) The effect of Instagram and TikTok as a social media tool on impulse purchase: a case study of Gen Z in Ghana. In: 2026 GBATA readings book. Global Business and Technology Association, pp. 12-24

Oluwadamilola Akingbotolu, Dominic, Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2023) Enhancing Agile Productivity: Research Objectives for Exploring the Relationship Between Team Motivation and Agile Methodologies in Nigeria-Based Software Development Projects. In: 2023 GBATA readings book. Global Business and Technology Association

Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2020) Impact of social media marketing on SME restaurants in UK. In: Delener, N. and Schweikert, Christina, (eds.) Global Business and Technology Association Readings Book. Global Business and Technology Association, pp. 24-29