Items where Author is "Chigora, Farai"
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Chigora, Farai, Ndlovu, Joram, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Moyo, Tabani and Katsande, Chipo
(2026)
Revisiting Print Media in the Digital Era: A Framework for Zimbabwe Destination Brand Equity.
In: Nyagadza, Brighton
ORCID: https://orcid.org/0000-0001-7226-0635, (ed.)
Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures.
Palgrave Studies in Technology and Innovation in Africa
.
Cham, Springer Nature Switzerland, pp. 213-236
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