Items where Author is "Cloughton, Carol"
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Cloughton, Carol 
ORCID: https://orcid.org/0000-0001-8578-8543
(2024)
Creativity and Innovation in Fashion Forecasting.
In: Goworek, Helen and Bailey, Fiona, (eds.)
Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development.
Routledge
Cloughton, Carol ORCID: https://orcid.org/0000-0001-8578-8543
(2020)
Investigating the link between innovation and mainstream adoption: How to identify consumer trends.
Journal of Retailing and Consumer Services.