Book Section

Oluwadamilola Akingbotolu, Dominic, Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2023) Enhancing Agile Productivity: Research Objectives for Exploring the Relationship Between Team Motivation and Agile Methodologies in Nigeria-Based Software Development Projects. In: 2023 GBATA readings book. Global Business and Technology Association

Jayaweera, Apurwa and Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 (2023) Leveraging AI-driven digital marketing strategies to automate the lead generation mechanism of the real estate industry in the United States. In: Delener, N, and Schweikert, Christina, (eds.) 2023 GBATA readings book. Global Business and Technology Association

Farooq, Muhammad ORCID: https://orcid.org/0000-0002-3744-3230 and Bowen, Gordon (2020) Impact of social media marketing on SME restaurants in UK. In: Delener, N. and Schweikert, Christina, (eds.) Global Business and Technology Association Readings Book. Global Business and Technology Association, pp. 24-29