Items where Author is "Juma, Maryam"
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Article
Bashar, Abu, El Gammal, Naglaa, Nyagadza, Brighton 
ORCID: https://orcid.org/0000-0001-7226-0635, Juma, Maryam and Mohammed, Kreem
(2026)
Mapping the Consumer Mind: A Bibliometric-LDA Review of Neuromarketing's Past, Present, and Future in Consumer Behavior.
Strategic Business Research.
p. 100092.
(In Press)