Items where Author is "Labayru, Begona Media Paz"
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Labayru, Begona Media Paz, Moisieiev, Dmytro ORCID: https://orcid.org/0000-0002-8643-7435 and Spokes, Matthew
ORCID: https://orcid.org/0000-0002-6456-3879
(2025)
Will Brands With Dynamic Logos Appear More Exciting And Authentic In The Metaverse?
In: 57 Academy of Marketing Conference, 7-10 July 2025, Cork, Ireland.