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Items where Author is "Ligaraba, Neo"

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Abu, Bashar, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Ligaraba, Neo and Maziriri, Eugine Tafadzwa (2023) The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining. Arab Gulf Journal of Scientific Research.

Ligaraba, Neo, Chuchu, Tinashe and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management, 10 (1).

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