Items where Author is "Macheka, Lesley"
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Nyagadza, Brighton 
ORCID: https://orcid.org/0000-0001-7226-0635, Mazuruse, Gideon, Simango, Kennedy, Chikazhe, Lovemore, sokota, Theo and Macheka, Lesley
(2023)
Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers.
Sustainable Technology and Entrepreneurship, 2 (3).
p. 100040.