Book Section

Manyanga, Wilbert, Redda, Ephrem Habtemichael and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2026) The Effect of Immersive Technologies on Consumer Engagement: Evidence from Banking Sector in Zimbabwe. In: Bashar, A., Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Wasiq, M., (eds.) Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies . Springer, pp. 135-167

Manyanga, Wilbert, Redda, Ephrem Habtemichael and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2026) Effect of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe. In: Bashar, A., Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Wasiq, M., (eds.) Marketing in the Metaverse: Opportunities, Challenges, and Future Trends in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies . Springer, pp. 169-198