Article

Chigoraa, Farai, Ndlovu, Joram and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review. Cogent Social Sciences, 10 (1).

Book Section

Chigora, Farai, Ndlovu, Joram, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Moyo, Tabani and Katsande, Chipo (2026) Revisiting Print Media in the Digital Era: A Framework for Zimbabwe Destination Brand Equity. In: Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, (ed.) Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures. Palgrave Studies in Technology and Innovation in Africa . Cham, Springer Nature Switzerland, pp. 213-236