Items where Author is "Nyarku, Masu, K.M."
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Twum, K.K., Yalley, Andrews 
ORCID: https://orcid.org/0000-0003-0822-3316, Nyarku, Masu, K.M., Ibrahim, M. and Manful, G.
(2022)
Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries.
In: Anning-Dorson, T, Hinson, R.E, Coffie, S, Bosah, G. and Abdul-Hamid, I.K., (eds.)
Marketing Communications in Emerging Economies.
Palgrave Studies of Marketing in Emerging Economies, 2
.
Cham, Palgrave Macmillan, pp. 223-246