Items where Author is "O'Hare, Nicola"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
O'Hare, Nicola, Stewart, Aileen and McColl, Julie (2018) Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix. Mediterranean Journal of Communication, 9 (1). pp. 371-386.