Items where Author is "Oakes, Helen"
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Oakes, Steve, Dennis, Noel and Oakes, Helen (2013) Web-based forums and metaphysical branding. Journal of Marketing Management, 29 (5-6). pp. 607-624.
Oakes, Steve, Dennis, Noel and Oakes, Helen (2013) Web-based forums and metaphysical branding. Journal of Marketing Management, 29 (5-6). pp. 607-624.