Conference or Workshop Item

Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.

Ren, Chen (2016) Evaluating private and state-owned company differently? The role of corporate reputation in employer brand building. In: Academy of Marketing 2016.

Thesis

Ren, Chen (2016) Employee attraction and retention through the lens of employer branding - a study of Chinese employee perceptions. Doctoral thesis, Northumbria University.