Article

Ren, Chen ORCID: https://orcid.org/0000-0001-8405-7968, Moisieiev, Dmytro ORCID: https://orcid.org/0000-0002-8643-7435, Rodrigo, Padmali ORCID: https://orcid.org/0000-0003-0965-1793 and Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2024) Hot and cold: How do consumers hate and forgive offending charity brands? Journal of Philanthropy and Marketing, 29 (3).

Book Section

Ren, Chen, Paddison, Brendan and Biggins, Rebecca (2024) It’s all about experiences: The need for uniqueness in luxury consumption. In: Tabari, Saloomeh, Chen, Wei and Colmekcioglu, Nazan, (eds.) Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges. Routledge, pp. 226-244

Conference or Workshop Item

Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.

Ren, Chen (2016) Evaluating private and state-owned company differently? The role of corporate reputation in employer brand building. In: Academy of Marketing 2016.

Thesis

Ren, Chen (2016) Employee attraction and retention through the lens of employer branding - a study of Chinese employee perceptions. Doctoral thesis, Northumbria University.