Article

Ren, Chen ORCID: https://orcid.org/0000-0001-8405-7968, Moisieiev, Dmytro ORCID: https://orcid.org/0000-0002-8643-7435, Rodrigo, Padmali ORCID: https://orcid.org/0000-0003-0965-1793 and Johnson, Emma ORCID: https://orcid.org/0000-0001-8990-9621 (2024) Hot and cold: How do consumers hate and forgive offending charity brands? Journal of Philanthropy and Marketing, 29 (3).

Conference or Workshop Item

Ren, Chen and Biggins, Rebecca (2019) Understanding Luxury Brand Purchases by Millennials - ApplYing Generational Cohort Theory. In: Academy of Marketing.

Ren, Chen and Biggins, Rebecca (2017) Understanding luxury brand purchases by millennials through application of generational cohort theory. In: Academy of Marketing Conference 2017.

Ren, Chen (2016) Evaluating private and state-owned company differently? The role of corporate reputation in employer brand building. In: Academy of Marketing 2016.

Thesis

Ren, Chen (2016) Employee attraction and retention through the lens of employer branding - a study of Chinese employee perceptions. Doctoral thesis, Northumbria University.