Items where Author is "Shi, Xiutian"
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Article
Dong, Ciwei, Wang, Xinyi, Luo, Julia 
ORCID: https://orcid.org/0000-0001-9386-3507 and Shi, Xiutian
(2026)
Virtual or human streamer? Livestream channel strategy under AI empowerment.
International Journal of Production Research.
pp. 1-23.