Article

HE, Yuan, Ashraf, Muhammad, Sharif, Wareesa, Abbas, Mazhar, Raza, Arslan, Ismawati Jaafar, Noor, Sulaiman, Ainin, Thurasamy, Ramayah and Shabbir, Muhammad Salman ORCID: https://orcid.org/0000-0002-0796-0456 (2021) Impact of system- vs. consumer- generated recommendations on decision factors: A differential, moderating and mediating perspective. Current Psychology, 42. pp. 6948-6962.

Ashraf, Muhammad, Ahmad, Jamil, Sharif, Wareesa, Ali Raza, Arslan, Shabbir, Muhammad Salman ORCID: https://orcid.org/0000-0002-0796-0456, Abbas, Mazhar and Thurasamy, Ramayah (2020) The role of continuous trust in usage of online product recommendations. Online Information Review, 44 (4). pp. 745-766.