Article

Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A. (2019) Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions. trategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. pp. 1215-1222.

Book Section

Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A. (2019) Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study. In: Kavoura, A., Kefallonitis, E. and Giovanis, A., (eds.) Strategic Innovative Marketing and Tourism. Springer, pp. 533-540

Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A. (2017) A Report on Museum Branding Literature. In: Kavoura, A., Sakas, D. and Tomaras, P., (eds.) Strategic Innovative Marketing. Springer Proceedings in Business and Economics . Springer, pp. 229-234