Book Section

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green consumer behavior. In: Mukonza,, C., Hinson, R.E., Adeola,, O., Adisa, I, Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 61-92

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green integrated marketing communications. In: Mukonza, C., Hinson, R.E., Ogechi, A, Adisa, I., Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 117-144