Items where Author is "Vassiliadis, Chris A."
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Article
Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A.
(2019)
Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions.
trategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics.
pp. 1215-1222.
Book Section
Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A.
(2019)
Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study.
In: Kavoura, A., Kefallonitis, E. and Giovanis, A., (eds.)
Strategic Innovative Marketing and Tourism.
Springer, pp. 533-540
Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X, Tsourvakas, George and Vassiliadis, Chris A.
(2017)
A Report on Museum Branding Literature.
In: Kavoura, A., Sakas, D. and Tomaras, P., (eds.)
Strategic Innovative Marketing.
Springer Proceedings in Business and Economics
.
Springer, pp. 229-234
Belenioti, Zoe Charis (Zoi Charis) ORCID: https://orcid.org/0000-0003-3600-513X and Vassiliadis, Chris A.
(2016)
Branding in the New Museum Era.
In: Kavoura, A., Sakas, D. and Tomaras, P., (eds.)
Strategic Innovative Marketing.
Springer Proceedings in Business and Economics
.
Springer, pp. 115-121