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Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu ORCID: https://orcid.org/0000-0003-1415-5591, Chuchu, Tinashe ORCID: https://orcid.org/0000-0001-7325-8932, Chipfumbu, Colletor Tendeukai ORCID: https://orcid.org/0000-0001-6933-9246, Durrah, Omar ORCID: https://orcid.org/0000-0002-8923-9450, Alkhalaf, Taher ORCID: https://orcid.org/0000-0002-8765-4538, Takunda Chiwaridzo, Option ORCID: https://orcid.org/0000-0001-9755-9123, Dzingirai, Mufaro ORCID: https://orcid.org/0000-0002-1518-8275, Munyavhi, Archeford ORCID: https://orcid.org/0009-0003-8120-9227, Ahmad, Khalil ORCID: https://orcid.org/0000-0001-8951-2640, Mabuyana, Brian ORCID: https://orcid.org/0000-0002-6773-4565, Mhlanga, David ORCID: https://orcid.org/0000-0002-8512-2124, Mutodi, Knowledge ORCID: https://orcid.org/0009-0003-0162-3445, Chibaro, Munyaradzi ORCID: https://orcid.org/0000-0002-4139-5139, Manyanga, Wilbert ORCID: https://orcid.org/0000-0002-6710-0140, Skandali, Dimitra ORCID: https://orcid.org/0009-0008-1728-2821, Cosmas Jaravaza, Divaries ORCID: https://orcid.org/0000-0002-8930-1242, Ngwu, Akachi ORCID: https://orcid.org/0000-0001-5163-6680, Wilfred Chikwape, Komborerai, Wasiq, Mohammad ORCID: https://orcid.org/0000-0003-0438-039X and Mashapure, Rahabhi ORCID: https://orcid.org/0009-0002-6526-9169 (2026) Artificial Intelligence (AI) and Social Commerce in Digital Business Ecosystems: A Science-Mapping Analysis of Global Research Evolution and Emerging Trends. Strategic Business Research, 2. p. 100227.

Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635, Bashar, Abu, Khan, Irfanullah, Wasiq, Mohammad and Chuchu, Tinashe (2025) Customer Experience (CX) in Virtual Realms: A Theories-Contexts-Characteristics-Methodologies (TCCM) Guided Bibliometric Study. Journal of Global Marketing. pp. 1-29.

Wasiq, Mohammad, Bashar, Abu, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Johri, Amar (2024) Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing. International Journal of Information Management Data Insights, 4 (2). p. 100296.

Wasiq, Mohammad, Bashar, Abu, Khan, Irfanullah and Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 (2024) Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation. Computers in Human Behavior Reports, 16. p. 100483.

Bashar, Abu, Wasiq, Mohammad, Nyagadza, Brighton ORCID: https://orcid.org/0000-0001-7226-0635 and Maziriri, Eugine Tafadzwa (2024) Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis. Future Business Journal, 10 (23).