Items where Author is "Yaa Dufie Nyantakyi, Sandra"
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Yaa Dufie Nyantakyi, Sandra and Farooq, Muhammad Umar 
ORCID: https://orcid.org/0000-0002-3744-3230
(2024)
Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications.
In:
2024 GBATA Readings Book.
Global Business and Technology Association, pp. 551-559