Items where Author is "Yalley, Andrews"
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Article
Twum, K. K. and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2024)
Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude.
Journal of Science and Technology Policy Management.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2022)
Customer readiness to co-production of mobile banking services: a customer-only co-production perspective.
Journal of Financial Services Marketing, 27 (2).
pp. 81-95.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2022)
Student readiness for e-learning co-production in developing countries higher education institutions.
Education and Information Technologies, 27 (9).
pp. 12421-12448.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Issau, Kassimu
(2021)
Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods.
GNOSI: An Interdisciplinary Journal of Human Theory and Praxis, 4 (3).
Twum, Kojo Kakra, Ofori, Daniel, Agyapong, Gloria Kakrabah-Quarshie and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2021)
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model.
Journal of Social Marketing, 11 (4).
pp. 549-574.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2021)
Competitive marketing strategies of churches in Ghana: a theoretical development.
International Review on Public and Nonprofit Marketing, 19 (1).
pp. 77-99.
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2021)
Demystifying the Productivity Puzzle in Higher Education Services: An Outcome-Based Perspective.
Academia letters, 3609.
pp. 1-8.
Book Section
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dei Mensah, R.
(2023)
Mobile banking and consumer behaviour. A Research Agenda for Consumer Financial Behavior.
In: Xiao, J.J. and Kumar, S, (eds.)
A Research Agenda for Consumer Financial Behavior.
Edward Elgar Publishing, pp. 131-144
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dodoo, Joana Eva
(2022)
Sustaining Higher Education Accreditation Through Institutional Affiliate Mentorship.
In: Eglantina, H and Russell, F, (eds.)
New Perspectives on Using Accreditation to Improve Higher Education.
IGI Global, pp. 115-135
Twum, K.K., Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316, Nyarku, Masu, K.M., Ibrahim, M. and Manful, G.
(2022)
Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries.
In: Anning-Dorson, T, Hinson, R.E, Coffie, S, Bosah, G. and Abdul-Hamid, I.K., (eds.)
Marketing Communications in Emerging Economies.
Palgrave Studies of Marketing in Emerging Economies, 2
.
Cham, Palgrave Macmillan, pp. 223-246
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K
(2021)
Green consumer behavior.
In: Mukonza,, C., Hinson, R.E., Adeola,, O., Adisa, I, Mogaji, E. and Kirgiz, A.C., (eds.)
Green Marketing in Emerging Markets Strategic and Operational Perspectives.
Palgrave Studies of Marketing in Emerging Economies
.
Springer International Publishing, pp. 61-92
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K
(2021)
Green integrated marketing communications.
In: Mukonza, C., Hinson, R.E., Ogechi, A, Adisa, I., Mogaji, E. and Kirgiz, A.C., (eds.)
Green Marketing in Emerging Markets Strategic and Operational Perspectives.
Palgrave Studies of Marketing in Emerging Economies
.
Springer International Publishing, pp. 117-144
Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316
(2019)
Managing Healthcare Employees.
In: Hinson, R.E., Aziato, L., Adeola, O. and Osei-Frimpong, K., (eds.)
Health Service Marketing Management in Africa.
1 ed.
Routledge