Article

Twum, K. K. and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2024) Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude. Journal of Science and Technology Policy Management.

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2022) Customer readiness to co-production of mobile banking services: a customer-only co-production perspective. Journal of Financial Services Marketing, 27 (2). pp. 81-95.

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2022) Student readiness for e-learning co-production in developing countries higher education institutions. Education and Information Technologies, 27 (9). pp. 12421-12448.

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Issau, Kassimu (2021) Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods. GNOSI: An Interdisciplinary Journal of Human Theory and Praxis, 4 (3).

Twum, Kojo Kakra, Ofori, Daniel, Agyapong, Gloria Kakrabah-Quarshie and Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2021) Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model. Journal of Social Marketing, 11 (4). pp. 549-574.

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2021) Competitive marketing strategies of churches in Ghana: a theoretical development. International Review on Public and Nonprofit Marketing, 19 (1). pp. 77-99.

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2021) Demystifying the Productivity Puzzle in Higher Education Services: An Outcome-Based Perspective. Academia letters, 3609. pp. 1-8.

Book Section

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dei Mensah, R. (2023) Mobile banking and consumer behaviour. A Research Agenda for Consumer Financial Behavior. In: Xiao, J.J. and Kumar, S, (eds.) A Research Agenda for Consumer Financial Behavior. Edward Elgar Publishing, pp. 131-144

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Dodoo, Joana Eva (2022) Sustaining Higher Education Accreditation Through Institutional Affiliate Mentorship. In: Eglantina, H and Russell, F, (eds.) New Perspectives on Using Accreditation to Improve Higher Education. IGI Global, pp. 115-135

Twum, K.K., Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316, Nyarku, Masu, K.M., Ibrahim, M. and Manful, G. (2022) Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries. In: Anning-Dorson, T, Hinson, R.E, Coffie, S, Bosah, G. and Abdul-Hamid, I.K., (eds.) Marketing Communications in Emerging Economies. Palgrave Studies of Marketing in Emerging Economies, 2 . Cham, Palgrave Macmillan, pp. 223-246

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green consumer behavior. In: Mukonza,, C., Hinson, R.E., Adeola,, O., Adisa, I, Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 61-92

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 and Twum, K.K (2021) Green integrated marketing communications. In: Mukonza, C., Hinson, R.E., Ogechi, A, Adisa, I., Mogaji, E. and Kirgiz, A.C., (eds.) Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Studies of Marketing in Emerging Economies . Springer International Publishing, pp. 117-144

Yalley, Andrews ORCID: https://orcid.org/0000-0003-0822-3316 (2019) Managing Healthcare Employees. In: Hinson, R.E., Aziato, L., Adeola, O. and Osei-Frimpong, K., (eds.) Health Service Marketing Management in Africa. 1 ed. Routledge