Zaghmout, Bilal ORCID: https://orcid.org/0000-0001-6296-9608 (2024) Strategic Decision-Making in Startups: The Role of Data-Driven Insights in Enhancing Business Innovation. International Journal of Entrepreneurship and Business Innovation, 7 (4). pp. 76-91.

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Abstract

This study examines the impact of data-driven decision-making on innovation within startups. By utilizing a mixed-methods research design, the study integrates quantitative data from surveys and innovation performance metrics with qualitative insights from interviews and focus groups. The findings reveal that startups employing data-driven strategies demonstrate higher innovation outcomes, including the development of new products and revenue growth. The research highlights the importance of data literacy and a data-centric culture as key factors in maximizing the benefits of data-driven decision-making. Additionally, leadership commitment is identified as crucial for successful adoption and implementation of data-driven strategies. The study underscores the potential of data-driven decision-making to foster innovation within startups and provides recommendations for enhancing data-driven practices.

Item Type:	Article
Status:	Published
DOI:	10.52589/IJEBI-9JOY4TVB
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/10576

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