Atkinson, David ORCID: https://orcid.org/0000-0002-2179-1652 (2020) Working Paper: Storying the entrepreneurial call-On motivation, resurfacing Maslow and the nomothetic promise of entrepreneurial ideographies. Working Paper. Researchgate. (Unpublished)

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Abstract

This conceptual paper uses a methodology of story to explore the nomothetic essence of the character: The Entrepreneur. Through surfacing the conscious and unconscious needs that motivate the entrepreneur's entry into entrepreneurial action, it contributes to the literature on entrepreneurial intent (EI). A needs-consciousness model is illustrated, using an olio of autoethnographic creative non-fiction (CNF) and fictional narrative to inform entrepreneurship theory, through exploring the motivations of people making entrepreneurial decisions. This model is used to surface new meaning in Maslow's work, illuminating entrepreneurship practice and how entrepreneurial policies might better be framed by policy-making bodies.

Item Type:	Monograph (Working Paper)
Status:	Unpublished
DOI:	10.13140/RG.2.2.30078.82242
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
School/Department:	York Business School
URI:	https://ray.yorksj.ac.uk/id/eprint/6171

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