Ghorbanzadeh, Davood ORCID: https://orcid.org/0000-0003-3238-8241, Shabbir, Muhammad Salman ORCID: https://orcid.org/0000-0002-0796-0456, Mahmood, Arshad ORCID: https://orcid.org/0000-0003-0444-5958 and Kazemi, Elahe (2021) Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism. Current Issues in Tourism, 24 (21).

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Abstract

The present empirical study is aimed to investigate a theoretical model, which predicts the indirect and direct impacts of the quality of the tourists’ experience on behavioural intentions through perceived value, destination image, and tourists’ satisfaction in war tourism as a form of dark tourism. This research was conducted using data collected from 330 tourists visiting Khorramshahr War Museum and Holy Defense Museum Garden in Iran. The results of testing hypotheses using SPSS and SmartPLS software indicate that experience quality influenced behavioural intentions indirectly via destination image, perceived value, and tourists’ satisfaction. Tourists’ satisfaction was found as the strongest influencer of behavioural intentions in war tourism.

Item Type:	Article
Status:	Published
DOI:	10.1080/13683500.2020.1863924
School/Department:	London Campus
URI:	https://ray.yorksj.ac.uk/id/eprint/10157

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