Dutta, Surjadeep ORCID: https://orcid.org/0009-0004-4637-6844, Padmini Ema, Uma ORCID: https://orcid.org/0000-0003-0780-0417, Sengupta, Sarthak ORCID: https://orcid.org/0000-0001-8179-2457 and Banerjee, Souvik ORCID: https://orcid.org/0000-0001-9988-8887 (2025) Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants. Journal of Business Strategy Finance and Management, 6 (2). pp. 94-101.

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Abstract

The rapid advancement of artificial intelligence (AI) has significantly influenced marketing, including the branding strategies of cloud restaurants. This study explores AI's role in enhancing Meta marketing strategies, focusing on personalized content, data-driven insights, innovation, and foresight. Using a quantitative approach with 150 respondents across Bangalore, Kolkata, Chennai, and London, regression analysis reveals a strong positive impact of these factors on branding performance. These findings underscore AI's potential to transform customer engagement and brand influence, offering actionable insights for cloud restaurant marketing strategies.

Item Type:	Article
Status:	Published
DOI:	10.12944/jbsfm.06.02.03
School/Department:	York Business School
URI:	https://ray.yorksj.ac.uk/id/eprint/11654

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